The song was allegedly written by Bono as an apology to his wife Ali Hewson for forgetting her birthday during The Joshua Tree sessions. At Alison's request, proceeds from the single went to her favored charity, Chernobyl Children's Project International. In the video, directed by Kevin Godley, the phrase "I'm sorry" (and some variations) can be spotted. Cameo appearances in the video include Riverdance, Boyzone, Steve Collins, the Artane Boys Band, and the Chippendales. The Edge, Adam Clayton, Larry Mullen Jr., Norman Hewson (Bono's brother), Dik Evans (The Edge's brother), and Alison Hewson, appear in the video as well, along with Bono. More here
Bono really shows how expressive his face can be and he really has his heart on his sleeve and are not so much the usual very cool and untouchable. You can really tell how much emotion it is connected with this song and it's so so cute and so funny. I think my favorite moment might be the little dog with the white flag. A very great idea for a video for a very very cute song. I think any wife in the world would melt when she got such an apology. Enjoy! (And yes, that is his wife in the beginning)
